As an added attraction to shop local on "Small Business Saturday" the town is offering free parking throughout the downtown. And since the schools are not in session on Saturday, shopkeepers do not have to worry about students and employees of the University of Massachusetts, our number one employer, parking in the downtown and hopping a PVTA bus to school.
And most small businesses train their staff not take up prime parking spots.
So hopefully the downtown parking lots will fill up with shoppers in a good mood to spend money. A dollar spent in the local economy returns many times over vs the one spent at national chain stores at the nearby Mall (and they always have free parking).
Now if we could just get the Chamber of Commerce or Business Improvement District to rent or borrow a large electronic flashing sign and plant it in the downtown to inform shoppers of the good news.
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